The multi-channel unit economics dashboard for 7-figure brands. Compare Shopify DTC vs. TikTok Shop instantly.
Scenario Settings
Sales Channel
Unit Economics
The average revenue per order after discounts
$
The total cost to get one unit of product into your warehouse, including manufacturing, materials, and inbound shipping from your supplier.
$
The cost to pick, pack, and ship one order to your customer. Includes 3PL fees, packaging materials, and last-mile shipping carrier costs.
$
The fee charged by payment processors (Shopify Payments, Stripe, PayPal) per transaction. Typically 2.9% + $0.30.
%
The percentage of orders that will be returned. Apparel averages 15-30%, while consumables average 2-5%. Returns cost you product, shipping, and processing fees.
%
Customer Acquisition
Blended Customer Acquisition Cost: Total ad spend divided by total new customers acquired across ALL channels (Meta, TikTok, Google, etc.).
$
True Contribution Margin (CM2)
Revenue minus ALL variable costs (product, fulfillment, platform fees, creator commissions, returns, and customer acquisition). This is your actual profit per order. Healthy DTC brands aim for 15%+.
$13.56
20.9%
A
Industry Avg: 18% | Top Performers: 25%+
Break-Even Blended ROAS
The minimum Return on Ad Spend (ROAS) your ads must achieve to cover all variable costs and hit $0 profit. If your actual ROAS is below this number, you're losing money on every sale.
1.69x
minimum to profit
Target: <2x for healthy brands
Gross Margin (CM1)
Revenue minus product and fulfillment costs (before marketing, returns, and platform fees). Shows if your product pricing is viable. Aim for 60%+.